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# Coming soon: Yahara Flyer
- URL: https://yaharaflyer.com/coming-soon/
- Published: 2026-07-27T10:40:24.000Z
- Updated: 2026-08-04T01:54:42.000Z
- Author: Scott Gordon
- Tags: News

Hi, I'm Scott Gordon and I'm launching a minimal monthly newsletter about Madison, Wisconsin. It's called *Yahara Flyer*. It will largely focus on local political commentary, at least for now. **Flight 001 will be out September 1, 2026.**

I've covered culture and politics in Madison as a journalist since 2006 and co-founded the independent outlet [*Tone Madison*](https://tonemadison.com/?ref=yaharaflyer.com) (2014-2026, RIP). These days I not-so-jokingly say I'm "semi-retired" from journalism. Yet I still feel pulled to it, and still feel continually bummed about Madison's lack of alternative media outlets. 

What I have the capacity for in my life these days is, well, minimal, but I want to make it meaningful. (To be clear, I am not looking to re-create *Tone Madison*, as proud as I am of it and as much as I miss it, and frankly I'm trying to apply some hard lessons from those years of fevered workaholism.) I want to take my time with it, and I want to make room for playfulness and experimentation alongside my efforts to unpack some things I take very seriously.

Each edition of *Yahara Flyer* will consist of two things: A main article (1,000 words or so, again mostly commentary but perhaps also some original reporting when resources allow) and "Crane's Croak," a column of brief anecdotes, observations, and miscellany. I will distribute a print edition that consists of one sheet of letter-sized paper, front and back. A small monthly run of free print copies will be available at one or two spots around Madison, and paying subscribers can receive it via mail; stay posted for distribution locations. 

For now, I'm keeping it to that. *Yahara Flyer*'s existence (and any future expansion) will depend upon the support of paying subscribers. It may end up being short-lived, and that's also OK! Subscriber bonuses will also be rather minimal for now. I will try to expand on those as I can, and definitely would like to hold the occasional happy-hour-type event to get together with readers.

If I raise enough money from subscribers to maintain a freelance budget, I will also commission work from other writers. Hit the subscribe button at the top right to support *YF*. 

Special thanks to Dan for creating our logo and ASCII crane art.

I look forward to croakin' at you.